FRESH IN CAKE - NEW IN TASTE
30 seconds tvc
Freshness can be found from every corner of life.
To discover these new things, we don't hesitate to renew ourselves, becoming multi-colored, multi-flavored, multi-styled - in order to fully enjoy the "fresh" journey.
Like the flavors from KIDO'S BAKERY, always fresh in the cake, new in taste. Taking you to many different levels of enjoyment, both fresh and trendy.
No matter what your "taste" is, you can enjoy a moment of enjoyable enjoyment and flavors Trendy, inspired by KIDO'S BAKERY.
Tapping on the launch of 3 new products and the requirements of products should bring out the yumminess-mouth watering effect + to capture the modern, trendy mood and tone in every frame.
/KIDO'S BAKERY
Thưởng thức chuẩn vị - Thời thượng chuẩn gu
Director: Khuong Vu
Creative director: Nga Nguyen
ACD: Thi Nguyen
Art director: Bao Han Nguyen
Designer: Khiem Ly
Copywriter: Uyen Le
Production: May Production
Photographer: Viet Quy
KEY VISUAL
/ANY WEAR, ANYWHERE
#LazLOOKcampaign
The main objective from LazLOOK is to build Lazada’s position as a trendy fast-fashion destination, so as to drive growth via GenZ women across 6 SEA markets in a 6-month integrated campaign.
No matter who we gonna impress or what people gonna say, dress to impress will become a controversal topic for everyone to talk about, especially the ones hiding behind the screens.
And when we stop caring about what people think and throw off the shackles to their expectations, we can wear anything for self expression, wear what we want and live how we wanna live.
INSIGHT
EXECUTIONS
Campaign's executions are included master key visual to be adapted into 3d OOH + online interactive webisodes, featuring iconic characters and social roll-out based on the idea.
The talents shows on billboard will move in and out within the space, each time they come appear, they will dress in different outfits. And at the end, they pose confidently with Lazada heart. The cool way to emphasize our message: Any wear – Anywhere.
INTERACTIVE WEBISODES SERIES
Creative director: Tien Nguyen
ACD: Thi Nguyen
Copywriter: Nhan Nguyen
Art director: Bao Han Nguyen
Designers: Thang Nguyen - Khiem Ly
-
/WINTERMELON
Trà bí dao
WONDERFARM Winter Melon is the true local beverage
that is made from true winter melon to help you cooling down the inner heat.
LOCAL InSIGHT
By enheriting from cultural values & life experiences, Vietnamese in many generations have concluded these into proverbs.
Family bonding
Anh đi anh nhớ quê nhà
Nhớ canh rau muống nhớ cà dầm tương.
(Leaving and miss hometown. Miss water spinach soup, miss tomato with soy sauce.)
Brotherhood
Anh em như thể tay chân
Rách lành đùm bọc tay chân đỡ đần.
(Brothers are like hands and feet. Tear heals to protect hands and feet.)
Life experiences
Có công mài sắt, có ngày nên kim.
(Practice makes perfect)
Creative IDEA
To inject the local proverbs into new re-launch and awaken the nowadays generation to consume the product in both cultural pride and more fun-fresh way.
Creative director: Nga Nguyen
ACD: Thi Nguyen
Copywriters: Triet Dang - Nhien
Art director: Bao Han Nguyen
Designer: Khiem Ly
Illustrator: Diep Duong
We created 3 short-form videos about 3 topics of male/female/family to match the mass TAs client has given to show the thrives in consuming wintermelon for freshness and cooling down the inner heat.
The proverbs are adapted onto the front side of original drinking can
Key visualS
& OPTIONAL packaging
Tapping on the local mood and tone, Wintermelon product is displayed within the background of a countryside where it is mostly likely to describe "nature"
STRONG FOUNDATION, READY TO THRIVE.
30 seconds tvc
/DUTCH LADY
Strong foundation. Ready to thrive.
Being moms, they will feel anxious seeing their kids stumbled. Moms also will try to stop themselves from rushing to help kids instantly, because moms always looking forward seeing kids to try alone at their best.
Therefore, kids will need a strong physical foundation from Dutch Lady's milk so that they can grow up strongly and excel in every aspect.
Dutch Lady, as moms' companion, helping to build a strong foundation for kids ready to thrive.
Director: Maria Guidone
ECD: Paolo Garcia
Creative director: Bac Cam Tien
ACD: Ariel Santillan
Art director: Bao Han Nguyen
Copywriter: Nghi Vo
CG Post: Mesh Thailand
Music composer: Duong Khac Linh
Visualizer: Nguyen Kei
Production: May Production
WHERE WILL YOU GO TODAY?
/VIFON brand film
"Where will you go today?"
Creative director: Du Tang
Art director: Bao Han Nguyen
Copywriter: Bao Ngoc Vuong, An Hoang
Production: Laughing Buddha
Inherited from the Vietnamese traditional foods, VIFON is proud to introduce a manifesto of nation's love that can be known by the world. From the loving Pho, to the common instant noodles, and to every housewife's helpers, the flavoring seasonings.
The manifesto contains the leveraged mood and tone with dominant colors in every frame, marking the journey of Vietnamese children reaching out to the world through traditions.
The film ends with a scene of sun-rising and a moving forward truck tells a message of the future and the destination far beyond where VIFON would travel.
/VIFON PHO
"Vi que huong - Vuon the gioi"
Pho, is to be known as a national food of Vietnam.
H'Hen Nie, Miss Vietnam who is from a minority village, has represented the nation to the international countries.
This carries a message from VIFON that no matter where you come from, whoever you are, you are proud to represent Vietnam and our tradition, our people.
Pho has proven that it was made by the people of a small nation, but now has become the most popular food throughout the world.
key
visual
B&W sketch
Final
/SAMSUNG
GALAXY Z FOLD2 5G
feat. Interior designer Quach Thai Cong
Associate Creative Director: Ittipon Chooroung
Art director: Bao Han Nguyen
Copywriter: Quynh Anh Tran
Director: Neko Lê
Photographer: Viet Quy
/SHARp TET
ft. the exclusive Plasmacluster-ION technology.
Creative Director: Nga Nguyen
Art director: Bao Han Nguyen
Designers: Khiem Ly / Hai Yen
Copywriters: Nguyen Chanh Nhan / Minh Thi Nguyen
Director: Khanh Vu
Production: ClickOne
Despite the cause after pandemic, Sharp made a re-launching Tet campaign with the theme of "Refreshing Tet" with a more positive, colorful vibe through the exclusive technology of all home appliance products: Plasmacluster-ION, which is a helping hand of all families, in order to provide a healthy new beginning, inside out, and to make the new year full of good fortune.
Later that year, to facilitate consumers’ choice, Sharp needed to find a distinctive way to talk about this technology and make Sharp products more relevant to the life of our consumers.
Understanding the demand for a comfortable living space where people can be worry-free about factors affecting their physical and mental wellbeing, Sharp has improved its technology to provide a comprehensive care for our consumers - both for their health and their lifestyle.
With the effectiveness of our PCI Technology combines with other features in every Sharp product, the consumers can truly enjoy a comfortable life together with their beloved ones.
Hence, tapping on the Sharp air purifier-- the creative direction will be:
A Holistic Care
for your most comfortable living space.
